Viral Korean beauty store moida is opening at Trinity Leeds

If your TikTok FYP is full of Korean skincare recommendations, you're going to want to make a trip to Trinity Leeds.

Korean beauty retailer moida is set to open its doors in the city centre, bringing some of the world's most sought-after skincare brands to Leeds.

Whether you've been trying to get your hands on the viral Tirtir cushion foundation, Beauty of Joseon's cult SPF or Medicube's skincare favourites, you'll soon be able to shop them all in person.

The new store will stock an extensive range of authentic K-beauty products, including brands such as Dr. Althea, Beauty of Joseon, Tirtir, Medicube and Biodance, alongside exclusive collections that can often be difficult to find elsewhere in the UK.

Named after the Korean word meaning "to gather" or "come together", moida was created to make Korean skincare more accessible while helping customers discover both viral favourites and hidden gems. The retailer's range has been curated by a team of Korean beauty experts with close links to Korea, ensuring shoppers can browse authentic products with confidence.

K-beauty has exploded in popularity over the past few years, with products regularly selling out after going viral on social media. From glass skin routines and overnight collagen masks to skin-soothing toners and innovative SPFs, Korean skincare has completely transformed beauty routines around the world - and now Leeds is getting a dedicated destination for it.

The arrival of moida is another exciting addition to Trinity Leeds, which has welcomed a wave of new openings in recent months, including Lane7, Footasylum, LEGO, Jerk Junction, The Fragrance Shop and schuh.

Whether you're already a K-beauty convert or simply curious to see what all the hype is about, this is one opening beauty lovers will want to keep firmly on their radar.

For more information, visit www.trinityleeds.com.